Providing gifts, promotional products, or branded merchandise can be a powerful tool in your employee engagement toolbox and when blended with the right messaging it produces positive results. Organizations can further amplify the impact when pairing SWAG with learning and development content, in other words, SWAG with a purpose.
SWAG, Stuff We All Get, is a multi-billion-dollar industry, and one that has seen an increased demand from organizations looking to boost their connection with remote workers. If you purchase SWAG, read on.
Employee engagement is the strength of the mental and emotional connection employees feel toward their places of work. Close to 60% of employees who receive SWAG (gifts/promotional products) from their employer have a more favorable impression of their workplace.
Organizations spend millions of dollars on training with the intent that employees remember and apply what they have learned. Blending learning and development dollars with employee SWAG budgets provides a much higher return on the investment. The reason is simple really, people connect SWAG with the content and it brings them back to the “memory moment” they received it.
Keep in mind SWAG without connection to the content, or absent of a clear message, gives the impression it was likely an afterthought, a quick-fix, or a way to reduce existing inventory. Employees will talk about it, but unfortunately the feedback won’t be as impactful as it could be. Don’t send something just to send something.
When integrated into a learning and development program, SWAG with a purpose should make people want to…
- See it… it should be visible.
- Use it… it should serve a purpose.
- Keep it… it must be meaningful and of good quality.
- Remember it… bring them back to the “memory moment” they received it.
Experiential learning is a powerful content delivery method that blends learning with active and engaging elements. Integrating SWAG with key learning objectives will connect employees with the content, provide stronger memory triggers for a higher level of recall, and result in a learning experience they will remember.
AIM90’s mission is to curate unique experiences that maintain the human connection and increase information retention in a challenging and fun environment. AIM90 amplifies the impact of your programs by creating an emotional connection with the content resulting in a deeper understanding of that content. AIM90 designs remote, in-person, and hybrid programs for groups of any size.
#learninganddevelopment #experientiallearning #training